KNOWLEDGE SHARING AND ITS IMPORTANCE FOR UNIVERSITIES’ COMMUNICATION PRACTICES

Lhadj Ahmed Karima

doi:10.31435/ijitss.3(47).2025.4534

Lhadj Ahmed Karima Djillali Liabes University of Sidi Bel Abbes – Algeria

DOI: https://doi.org/10.31435/ijitss.3(47).2025.4534

Keywords: Knowledge Sharing, University Communication, Organisational Culture, SECI Model, Learning Management Systems

Abstract

This article examines how knowledge sharing underpins effective communicative practices in university institutions. Drawing on resource-based and stakeholder perspectives, it distinguishes tacit and explicit knowledge and outlines SECI dynamics to show how universities can convert individual know-how into organisational capability. The study identifies cultural, organisational, and technological enablers and barriers, emphasising the centrality of trust, cooperation, and performance systems, alongside digital tools such as LMS platforms and professional social networks. It argues that the strategic alignment of internal and external communication, along with tailored channels for diverse audiences, enhances reputation, innovation, and crisis readiness. The article concludes that cultivating a cooperative organisational culture and deploying well-designed mechanisms for knowledge circulation are strategic necessities for universities seeking quality, excellence, and sustainable development.

References

Abdel Latif, I. A. M. (2021, January). The role of knowledge sharing in achieving competitive advantage. Journal of the Faculty of Education, Beni Suef University, (Part 3).

Alavi, M., & Leidner, D. E. (2001). Review: Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues. MIS Quarterly, 25(1), 107–136.

Al-Balawi, S. M. M. (2019). Degree of practising knowledge sharing among faculty members and its relationship to organisational culture at the Universities of Tabuk and King Saud. Journal of the Faculty of Education, Al-Azhar University, (183, Part 2).

Appel, V., & Boulanger, H. (2012). La mutation du dispositif communicationnel des universités. Communication & Organisation, (41). https://journals.openedition.org/communicationorganisation/

Bandera, C., Keshtkar, F., & coauthors. (2017). Knowledge management and the entrepreneur: Insights from Ikujiro Nonaka’s dynamic knowledge creation. International Journal of Innovation Studies.

Bisimwa, B. C. (2020). Réputation organisationnelle des institutions d’enseignement supérieur et universitaire dans la ville de Bukavu. Economik, (1).

Bouhedi, M.-C. (n.d.). Le partage des connaissances au sein d’une unité de recherche multidisciplinaire de l’Institut national de recherche agronomique du centre PACA: Les outils collaboratifs [Unpublished manuscript]. Département Information-Documentation, Université Paul-Valéry – Montpellier III.

Brulois, V. (2019, December 19–20). Maturité de la communication interne. Lucidité du praticien: Ungroupe professionnel en prise avec son époque de la communication interne dans le management de la performance et la compétitivité du capital dans les organisations publiques et privées [Conference presentation]. Agadir, Morocco.

Brunel, S., Lamago, M. F., & Girard, P. (2014). Des plateformes pour enseigner à distance: Vers une modélisation générale de leurs fonctions [Research report]. Université de Bordeaux, Laboratoire IMS.

Charpentier, J.-M. (2018). La communication interne. Vuibert.

d’Almeida, N., & Libaert, T. (2014). La communication interne de l’entreprise. Dunod.

Décandin, J.-M., & Igalen, J. (n.d.). La communication interne: Stratégies et techniques (2e éd.). Dunod.

Harvey, J.-F. (2011). Comment favouriser le partage des connaissances? Dossier: Les communautés de pratique. Gestion, 35(4).

Hayek, F. A. (1986). L’utilisation de l’information dans la société. Revue française d’économie, 1(2).

Here are your entries, proofread and formatted to APA 7th edition style (French titles in sentence case; journal titles and book publishers are preserved). Missing details are left as provided.

Libaert, T. (2008). Le plan de communication (3e éd.). Dunod.

Libaert, T. (2008). Le plan de communication. Dunod. (Duplicate of the 2008 entry above; include only once in your final list.)

Mathnani, R. (2009). Information Society and Development: What Is the Relationship? (3rd ed.). University Publishing Centre.

Morel, P. (n.d.). Communication institutionnelle. Magnard-Vuibert.

Najadat, A. A. (2012, December). The reality of knowledge transfer and sharing under globalisation [Conference presentation]. International Scientific Conference: Globalisation of Management in the Era of Knowledge, Jinan University, Tripoli, Lebanon.

Prat, M. (2012). Réussir votre projet e-learning: Pédagogie, méthodes et outils de conception, déploiement, évaluation. ENI.

Reix, R. (1995). Systèmes d’information et management des organisations (2e éd.). Vuibert.

Robert, J. (2004, November). Le management des connaissances: Une révolution pour la GRH? Personnel & Gestion, (10).

United Ceres College. (2023, August 10). Mastering external communication in higher education. Retrieved July 2, 2025, from https://unitedceres.edu.sg/mastering-external-communication-in-higher-education/

Zémor, P. (2008). La communication publique (Coll. « Que sais-je? »). Presses universitaires de France.