АКТУАЛІЗАЦІЯ НАЦІОНАЛЬНОЇ ІДЕНТИЧНОСТІ В УМОВАХ КАРНАВАЛІЗАЦІЇ МІСЬКОГО ЖИТТЯ

Abstract

The main attention in this article is focused on the definition of the characteristic features of the processes of carnivalization of urban space in the conditions of modern Ukrainian society. The changes that occur in the space of everyday life against the background of General trends in social life – globalization, virtualization, changes in the specifics of communications, the spread of emotional capitalism. The main functional imperatives of carnival as a form of collective action are fixed. It is determined that in the conditions of carnivalization of urban life there is an actualization of national identity against the background of a number of events of socio-political, economic, national and cultural life of Ukrainian society. The data of sociological studies that record the growth of patriotism, civic responsibility and the level of national identity in recent years. Invited to pay attention to the instruments of incorporation of the symbols of the national community in the process of the ritual of the festive action.