INNOVATIVE STRATEGIES OF PHARMACEUTICAL COMPANIES AS A FACTOR FOR ECONOMIC AND BUSINESS DEVELOPMENT

  • Silviya Angelova Medical University Prof. Dr. Paraskev Stoyanov – Varna Faculty of Public Health Department of Economics and Management of Health
  • Kostadinova Todorka Prof., PhD, Medical University Prof. Dr. Paraskev Stoyanov – Varna Faculty of Public Health Department of Economics and Management of Health
Keywords: innovation, innovative strategies, pharmaceutical industry, economic development

Abstract

The pharmaceutical industry creates innovative products and services related to health promotion, disease prevention, diagnosis, treatment and rehabilitation, used for generation of the final output - improvement of the population health status. The new health services or products are type of innovations and they are created for the purpose of solving socially significant problems and to meet the priorities, objectives and innovation strategies for economic growth of the companies. The development of an innovation strategy within a pharmaceutical company is based on forecasts of the economic, research and technical development of the pharmaceutical sector.

References

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GeorgievmI.,Ts.Tsvetkov,“Managementofcorporateinnovationsandinvestment”,Sofia,1997 4. Zavlin, P., Introduction to innovation management, 2004.

Cooper, R., “Product innovation and technological strategy”, 2000

Achilladelis, В., N. Antonakis, The Dynamics of Technological Innovation: the Case of the Pharmaceutical Industry, Research Policy 30 – 2001

Купър, Р., “ Продуктова иновация и технологична стратегия”, 2000

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Published
2016-02-28
Citations
How to Cite
Silviya Angelova, & Kostadinova Todorka. (2016). INNOVATIVE STRATEGIES OF PHARMACEUTICAL COMPANIES AS A FACTOR FOR ECONOMIC AND BUSINESS DEVELOPMENT. World Science, 2(2(6), 10-12. Retrieved from https://rsglobal.pl/index.php/ws/article/view/857