АНАЛИЗ МАРКЕТИНГОВЫХ ИССЛЕДОВАНИЙ ВОЗМОЖНОСТЕЙ РАЗВИТИЯ БИЗНЕСА В ИМЕРЕТИНСКОМ РЕГИОНЕ (НА ПРИМЕРЕ ПРОДОВОЛЬСТВЕННОЙ ПРОДУКЦИИ, ПРОИЗВОДИМОЙ В ИМЕРЕТИ)

Каркашадзе Н. Б.

doi:10.31435/rsglobal_ws/30122018/6273

АНАЛИЗ МАРКЕТИНГОВЫХ ИССЛЕДОВАНИЙ ВОЗМОЖНОСТЕЙ РАЗВИТИЯ БИЗНЕСА В ИМЕРЕТИНСКОМ РЕГИОНЕ (НА ПРИМЕРЕ ПРОДОВОЛЬСТВЕННОЙ ПРОДУКЦИИ, ПРОИЗВОДИМОЙ В ИМЕРЕТИ)

Каркашадзе Н. Б. д.э.н., ассоциированный профессор, Кутаисский государственный университет имени Акакия Церетели

DOI: https://doi.org/10.31435/rsglobal_ws/30122018/6273

Keywords: Economic growth of the country, competitiveness, business development potential, marketing researches

Abstract

The article focuses on the business development in regions and its promotion. Concerning these problems, in the article the results of the survey, conducted in three regions, in particular in Kutaisi, Batumi and Zaporozhye are given, from which it is obvious, that the region has the potential of making its products known and demanded on both, domestic and international markets. The following recommendations are given:
• To organize open door day, where the products produced in the Imereti region will be presented, according to the commodity groups and producers of business.
• To arrange meetings on the issues related to business subjects and hotel managers' proposals and their requirements.
• Promotional leaflets and sheets of each commodity category will be produced for a separate business entity in order to create a competitive environment that will allow users to get acquainted with each category and choose products that are acceptable to them according to useful properties, price and other indicators.
Consideration of these recommendations will help business entrepreneurs to get success.

References

http://www.geostat.ge

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Published

2018-12-30

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How to Cite

Каркашадзе Н. Б. (2018). АНАЛИЗ МАРКЕТИНГОВЫХ ИССЛЕДОВАНИЙ ВОЗМОЖНОСТЕЙ РАЗВИТИЯ БИЗНЕСА В ИМЕРЕТИНСКОМ РЕГИОНЕ (НА ПРИМЕРЕ ПРОДОВОЛЬСТВЕННОЙ ПРОДУКЦИИ, ПРОИЗВОДИМОЙ В ИМЕРЕТИ). World Science, 2(12(40), 33-36. https://doi.org/10.31435/rsglobal_ws/30122018/6273

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Issue

Vol 2 No 12(40) (2018): World Science

Section

Management and Marketing

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