ДИНАМИЧЕСКОЕ ПАКЕТИРОВАНИЕ КАК ТЕХНОЛОГИЯ ТУРОПЕРЕЙТИНГА

Abstract

This article describes problems of development of the tourist services market in Russia. The distinctive features of development of the Internet technologies shaping the market trends of the tourism industry all over the world are analyzed. The article reveals and proves necessity of new technologies integration into tourism activity in order to overcome the economic crisis consequences. It shows that use of dynamic packaging will allow to eliminate risks of setting quotas for housing and transportation of tourists, to provide the customer guarantee of delivering services, to broaden tourist product offering. The analysis of the experience of dynamic tour packaging in the Western European countries and the USA enables the author to estimate prospects for development of the practice in Russia and to state its fundamental advantages for all participants of the tourist market.