THE REPUTATION MANAGEMENT USED IN THE REPUBLIC OF KAZAKHSTAN
Abstract
When the market participants are not aware which of their actions will be the most effective, goodwill of the partners becomes especially valuable when it becomes an important landmark in business that can save time and resources in their business interaction. Goodwill accumulates the whole complex of competitive advantages that contribute much to business capitalization.
References
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Сальникова Л.С. Репутационный менеджмент современные подходы и технологии: Учебник для бакалавров. – М.: Юрайт, 2013.
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