• Setyanto Putro Doctoral Student, Post Graduate Program of Management, Universitas Teknologi Yogyakarta, Indonesia
  • Rianto Rianto Lecture of Post Graduate Program of Management, Universitas Teknologi Yogyakarta, Indonesia
  • Bima Haria Wibisana The National Civil Service Agency (BKN), Indonesia
Keywords: VUCA, Strategies, Management.


Introduction. Entering the VUCA era, which stands for Volatility, Uncertainty, Complexity, and Ambiguity, is a business situation that leads to uncertainty and is volatile, causing anxiety among business leaders. Creating a business opportunity in the VUCA era requires a strategy owned by many individuals and companies. Being able to run a business in the short term in the VUCA era is not enough, every company certainly wants the business processes they run to be sustainable. So far, the pattern of business thinking is still dominated by short-term thinking. Companies need to innovate to ensure the sustainability of their business processes. Objective. To review the VUCA era and what strategies companies should do to face the VUCA era. Method. The method used is literature research using Elsevier, Science Direct, or other databases to identify the essential attribute of materials. There are 29 pieces of literature found in the database related to the topic. Result and Conclusion. To overcome VUCA era, it is necessary to apply some strategies like vision, understanding, clarity, and agility. If this solution applied, the company can produce innovations or breakthroughs that are getting better, it will also have a good impact on the company's future sustainability.


Alkhaldi KH, Austin ML, Cura BA, Dantzler D, Holland L, Maples DL, Quarrelled JC, Weinkle RK Jr, Marcus LJ. Are you ready? Crisis leadership in a hyper-VUCA environment. J Emerg Manag. 2017 May/Jun;15(3):139-155. doi: 10.5055/jem.2017.0321. PMID: 28829528.

Appelbaum, Steven H.; Calla, Rafael; Desautels, Dany; Hasan, Lisa. 2017a. The challenges of organizational agility (part 1). Ind and Commercial Training, 49 (1), 6–14. DOI: 10.1108/ICT-05-2016-0027.

Appelbaum, Steven H.; Calla, Rafael; Desautels, Dany; Hasan, Lisa N. 2017b. The challenges of organizational agility: part 2. Ind and Commercial Training, 49 (2), 69–74. DOI: 10.1108/ICT-05-2016-0028.

Aribowo, Handy AND Alexander Wirapraja. 2018. “Strategi Inovasi Dalam Rangka Menjaga Keberlanjutan Bisnis Dalam Menghadapi Era Volatility, Uncertainty, Complexity, Dan Ambiguity (Vuca).” 9:51–58.

Azahari, Helmi, Endah Fantini, Administrasi Bisnis, and Administrasi Negara. 2021. “Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan Pada Perusahaan Fintech Pendanaan Xyz Di Era Vuca Prosiding Seminar STIAMI.” Prosiding Seminar STIAMI (2021) 8(2) 115-123 8(2):115–23.

Baškarada, Saša; Koronios, Andy (2018). The 5S organizational agility framework: a dynamic capabilities perspective. IJOA, 26 (2), 331–342. DOI: 10.1108/IJOA-05-2017-1163.

Baran, Benjamin E.; Woznyj, Haley M. 2020. Managing VUCA: The human dynamics of agility Organizational Dynamics, S. 100787. DOI: 10.1016/j.orgdyn.2020.100787.

Bawany, S., 2018. Developing a High-Performance Organisation in a VUCA World 12.

Bawany, S. 2018a. ‘Leading in a Disruptive VUCA World’, p. 14

Bennett, N., Lemoine, G.J., 2014. What a difference a word makes: Understanding threats to performance in a VUCA world. Bus. Horiz. 57, 311–317.

Buckley, P. J. (2020) ‘The theory and empirics of the structural reshaping of globalisation’, Journal of International Business Studies, 51(9), pp. 1580–1592. doi: 10.1057/s41267-020-00355-5.

Cegarra-Navarro, Juan-Gabriel; Soto-Acosta, Pedro; Wensley, Anthony K.P. (2016). Structured knowledge processes and firm performance: The role of organizational agility. Journal of Business Research, 69 (5), 1544–1549. DOI: 10.1016/j.jbusres.2015.10.014.

Cegarra-Navarro, Juan-Gabriel; Martelo-Landroguez, Silvia (2020). The effect of organizational memory on organizational agility. JIC, 21 (3), S. 459–479. DOI: 10.1108/JIC-03-2019-0048.

Ciceklioglu, L.H. 2020. Management and Strategy: Chapter 13 VUCA Concept and Leadership. Artikel Akademi. ISBN 978-605-06365-5-0. Istanbul

Codreanu, A., 2016. A Vuca Action Framework for A Vuca Environment. Leadership Challenges and Solutions 8.

Darwin, M. (2020). Perbandingan Teori Disrupsi Pada Marketing Di Era vuca. 1(2), 25–39.

Fransisren. (2019) ‘pISSN: 2086-0722 eISSN: 2549-6603’, 14(September 2021).

Khan, M. M., Ahmed, S. S. and Khan, E. (2021) ‘The Emerging Paradigm of Leadership for Future: The Use of Authentic Leadership to Lead Innovation in VUCA Environment’, Frontiers in Psychology, 12(November), pp. 1–13. doi: 10.3389/fpsyg.2021.759241.

Krawczyńska-Zaucha, T., 2019. A New Paradigm of Management and Leadership in the Vuca World. Sci. Pap. Silesian Univ. Technol. Organ. Manag. Ser. 2019, 221–230. Retrieved from

Kurniawan Dp, Mohd. 2018. “Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan Percetakan Dimas Kota Palembang Mohd.Kurniawan Dp 1.” Jurnal Ilmiah Manajemen Bisnis Dan Terapan 15(1):33–48.

Millar, C.C.J.M., Groth, O., Mahon, J.F., 2018. Management Innovation in a VUCA World: Challenges and Recommendations. Calif. Manage. Rev. 61, 5–14. Retrieved from

Naufaldi, Arhanif. 2021. “Ketangkasan Kepemimpinan Terhadap Kinerja Pekerja Di Era Vuca (Studi Pada Pt Pertamina Geothermal Energy Area Ulubelu).” 1(2).

Nowacka, A., Rzemieniak, M., 2021. The Impact of the VUCA Environment on the Digital Competences of Managers in the Power Industry. Energies 15, 185. Retrieved from

Pandit, M. (2021) ‘Critical factors for successful management of VUCA times’, BMJ Leader, 5(2), pp. 121–123. doi:10.1136/leader-2020-000305.

Raghuramapatruni, D.R., 2017. The Straits of Success in a VUCA World. IOSR Journal of Business and Management. 7, 16-22.

Raja, A.S., 2021. Business Research in the VUCA World. Ushus J. Bus. Manag. 20, v–xvi. Retrieved from

Rimita, K., Hoon, S. N., & Levasseur, R. (2020). Leader Readiness in a Volatile, Uncertain, Complex, and Ambiguous Business Environment. Journal of Social Change, 12(1), 10–18. Retrieved from

Schulze, C.; Welker, A.; Kühn, A.; Schwertz, R.; Otto, B.; Moraldo, L.; Dentz, U.; Arends, A.; Welk, E.; Wendorff, J.-J.; et al. Public Health Leadership in a VUCA World Environment: Lessons Learned during the Regional Emergency Rollout of SARS-CoV-2 Vaccinations in Heidelberg, Germany, during the COVID-19 Pandemic. Vaccines 2021, 9, 887. Retrieved from

Setiawati, L. (2021). The Effect of Agile Leadership and Work Environment to Employees’ Performance in a VUCA World (Study on Millennial Generation Employees in Jabodetabek). International Journal of Social Science and Human Research, 04(11), 3123–3131. Retrieved from

Tamara, A. G., Maulidan, A. S., Alkatili, A. A., Musyaffa, F. L., Husniyah, N. 2021. Design Thinking as a Strategy in Facing VUCA. Indonesian Journal of Digital Business. 1 (2): 23-26.

Tjahjono, H. K., Fachrunnisa, O., & Palupi, M. (2019). Configuration of organisational justice and social capital: Their impact on satisfaction and commitment. International Journal of Business Excellence, 17(3), 336–360. Retrieved from

Tjahjono, H. K. (2015). The fairness of organization’s performance appraisal social capital and the impact toward affective commitment. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi, 21(3), 173-181.

Wulansasi, Ajeng, Ma’mun, Ahmad and Aj. 2019. “Jurnal Pertahanan Competitive Advantage for the Future Leader in the Era of Globalisation and.” 5(3):126–33.





How to Cite
Setyanto Putro, Rianto Rianto, & Bima Haria Wibisana. (2022). MAKING BUSINESS POLICIES AND STRATEGIES IN THE VUCA ERA WITH TECHNOLOGY DEVELOPMENT: A LITERATURE REVIEW. International Journal of Innovative Technologies in Social Science, (1(33).