ANALYSIS OF THE MODERN STATE OF SPORT NUTRITION DEVELOPMENT IN THE WORLD AND UKRAINE
Today, such a segment of the market as sports nutrition (SN) is dynamically developing due to the active growth of interest in sports among the population (the average annual growth of the global SN market in the next five years will be from 8.1% to 11.0%), which is why the analysis the current state of SN development in the world and Ukraine is a pressing issue. There are 62.2 million citizens in Europe today, including 1.2 million Ukrainians. Currently, the global SN market is actively developing and valued at more than $ 10 billion, and domestic at $ 90 million. US dollars. Currently, a pharmacy network of online stores "Med-magazin.ua" Your Health and Beauty "is being developed in Ukraine, which together with preventive products offers SN. In the assortment of the network the dependency is established: foreign brands predominate - Weider (USA / Germany, 14,8%), Kevin Levrone (Poland, 13,8%), Optimum Nutrition (USA, 7,6%). Unfortunately, only 10.0% of the analysed products are manufactured in Ukraine (Levobol, Fitness Factor). The majority of SN is dry powder mixtures (65%); the predominant weight of SN is 0.500 kg (18%); dominated by taste: vanilla (17%), chocolate and strawberries (12% each); by designation proteins (62%) and fat burners (19%) are preferred. Currently, many scientists are paying close attention to the problems of analysing the feasibility and physiological importance of using SN products in the diets of both athletes and consumers seeking to lead an active, energetic and healthy lifestyle, so that monitoring of SN status in the world and in different countries is a pressing issue today.
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