DESTINATION MANAGEMENT ROLE IN DEVELOPING TOURISM IN GEORGIA
Abstract
Every developed country has high level of tourism development and developing ones try to do the same. Among them one is Georgia. This country has huge potential of developing tourism even more and makes it larger export earner and more important provider of foreign exchange and employment. Paper explores the ways how to utilize tourism potential in Georgia effectively by using tourism destination management. Solution can be understanding the role of stakeholders, promote their cooperation and involvement in tourism destination management. Promoting heritage tourism will contribute Georgian tourism development as well. The most important stakeholder is government authorities as mainly they advertise Georgia worldwide.
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