NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR

  • Rano Nazarova Doctor of Economics., Professor of Department of Industrial Economics, Tashkent State University of Economics
  • Tuychiev Komilzhon Lazizovich Master of economics, Tashkent State University of Economics
Keywords: Marketing, neuromarketing, consumer, psychology, sampling, advertising, sensory organs, influence

Abstract

Modern marketers use the latest scientific achievements in their work. One of the new techniques in their practice is called neuromarketing. It involves scanning consumers' brains while viewing ads and consuming products. The article highlights the concept of neuromarketing, its scope, methods and directions of neuromarketing in the modern world, as well as some examples of the use of neuromarketing.

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https://cyberleninka.ru/article/n/instrumenty-neyromarketinga-problemy-i-perspektivy

https://cyberleninka.ru/article/n/stanovlenie-kontseptsii-neyromarketinga

https://www.gd.ru/articles/9400-neyromarketing

https://hbr-russia.ru/innovatsii/issledovaniya/a19231

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Published
2019-09-30
Citations
How to Cite
Rano Nazarova, & Tuychiev Komilzhon Lazizovich. (2019). NEUROMARKETING − A TOOL FOR INFLUENCING CONSUMER BEHAVIOR. International Journal of Innovative Technologies in Economy, (5(25), 11-14. https://doi.org/10.31435/rsglobal_ijite/30092019/6664