International Journal of Innovative Technologies in Economy

LOCAL GOVERNANCE AS A TOOL FOR STIMULATING AND SUPPORTING THE ROLE OF KEY ACTORS IN LOCAL DEVELOPMENT

Adel Bounegab — 2025-03-30

The development of any region can only be achieved through the mobilization of all its local resources, the concerted efforts of its stakeholders, and mutual cooperation, while establishing a unified future vision. It is essential to involve all actors in the region, without exception, in the planning and implementation of development initiatives. Additionally, aligning the objectives of all stakeholders with the general goals of the region is crucial to ensuring the success of planned development and preventing any obstruction or disruption by any involved party. Based on this premise, this study seeks to identify the role of local governance in realizing the development process and enhancing the engagement of key actors. The research explores the concept of local development and its main stakeholders, including the state and local administration, the private sector, citizens, and civil society organizations. It also examines the concept of local governance and its role in implementing local development and strengthening the contribution of local administration, the private sector, and civil society organizations.

THE EFFECT OF BRAND VALUE ON MARKET CAPITALIZATION: AN EMPIRICAL STUDY ON BANKING INDUSTRY

Bouthina Heriat — 2025-03-30

The research objective was to determine the impact of the brand value on market capitalization of a group of banks. This type of research is quantitative. The data analysis method uses the panel data regression analysis method, with fixed effect model (FEM) of sample of five banks for the period from 2009 to 2024. All the data used in this study were collected from bank’s financial statements, in addition to Brand Finance reports. Main findings of this research indicates that brand value has significant negative effect on market capitalization. In contrast, control variables Return on Assets (ROA), has a significant positive impact on the market capitalizations of the banks during the study period. However, the coefficient for GDP findings points out that within the context of this study, the GDP did not contribute positively the banks' market capitalization. In fact, the relationship was negative. In contrast, the control variables included ROA had a significant positive impact on the market capitalization of the banks. This suggests that banks' profitability (ROA) is more influential in driving market capitalization during the study period.

ARTIFICIAL INTELLIGENCE AS A TOOL FOR ASSESSING THE NEEDS OF ALGERIAN SMES IN EXPORTING

Asmaa Ghafir — 2025-03-30

The internationalization of small and medium-sized enterprises (SMEs) in Algeria has become increasingly vital for enhancing competitiveness and market diversification. However, these enterprises face significant challenges, including limited resources and inadequate market information, which hinder their export efforts (Ruzzier; Hisrich, 2007). This study addresses the gap in the existing literature by exploring the potential role of artificial intelligence (AI) in assessing the specific needs of Algerian SMEs in their export endeavors. The research objectives include evaluating how AI can assist in identifying these needs and analyzing its impact on enhancing export performance. To achieve these objectives, a mixed-methods approach is employed, combining quantitative surveys with qualitative interviews to gather comprehensive data from SME leaders. The findings reveal that AI tools significantly improve the accuracy of need assessments compared to traditional methods and facilitate better decision-making processes for SMEs. Furthermore, the study highlights key insights into how AI can optimize export strategies, thereby contributing to a deeper understanding of the internationalization challenges faced by Algerian SMEs.In conclusion, this research underscores the importance of integrating AI into the support mechanisms for SMEs, offering practical recommendations for policymakers and business leaders to enhance the internationalization process. The implications of these findings suggest that leveraging AI can lead to more effective strategies for navigating global markets.

ECONOMIC DISTRIBUTION AND REGIONAL DISPARITIES IN ALGERIA: ANALYZING ACTIVITIES AND ESTABLISHMENTS ACROSS PROVINCES AND SMALL AND MEDIUM-SIZED TOWNS

Feyrouz Ahlam Saidi — 2025-03-30

This paper examines the economic landscape of Algeria, characterized by a dominant state sector, substantial hydrocarbon resources, and ongoing diversification efforts. It highlights the significant role of the private sector, which comprises approximately 98% of economic entities, primarily small and micro-enterprises. The findings reveal that these smaller businesses are crucial for economic activity, yet they face numerous challenges, including limited access to finance and uneven market dynamics influenced by regional disparities. Through quantitative analysis of the latest Algerian Economic Census, the paper maps the distribution of economic activities across Algeria's provinces and small and medium-sized towns (SMSTs), illustrating varying levels of development and the predominance of certain sectors, notably trade and construction. The study underscores the concentration of economic entities in major urban centers, such as Algiers, Constantine, and Oran, while exposing the underdevelopment in southern provinces. Policy implications emphasize the need for targeted interventions to promote balanced growth, enhance infrastructure, support SMEs, and address the disparities that hinder inclusive development. Ultimately, this research provides insights into Algeria's economic dynamics and recommends fostering sustainable growth across its diverse regions, thereby contributing to the broader discourse on economic diversification and regional development in emerging economies.