https://rsglobal.pl/index.php/ijite <p style="line-height: 1.5;"><strong>e-ISSN:</strong> 2414-1305<br><strong>DOI:</strong> 10.31435/rsglobal_ijite<br><strong>OCLC Number:</strong> 1051267688<br><strong>Publisher:</strong> RS Global Sp. z O.O., Poland<br><strong>Operated by:</strong> <a href="https://sciformat.ca/" target="_blank" rel="noopener">SciFormat Publishing Inc.</a>, Canada<br><strong>Subject area:</strong> Economics<br><strong>Submission to publication:</strong> 61 days<br><strong><span class="sc-hwwEjo cdchLr">Acceptance rate: </span></strong><span class="sc-hwwEjo cdchLr">49</span><span class="sc-kPVwWT hZDpyF">%</span></p> RS Global Sp. z O.O. en-US International Journal of Innovative Technologies in Economy 2412-8368 <p>All articles are published in open-access and licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). Hence, authors retain copyright to the content of the articles.<br>CC BY 4.0 License allows content to be copied, adapted, displayed, distributed, re-published or otherwise re-used for any purpose including for adaptation and commercial use provided the content is attributed.</p> https://rsglobal.pl/index.php/ijite/article/view/3428 <p>Effective operational cost management is a critical concern for enterprises striving to maintain competitiveness while advancing sustainable development goals. This study investigates how non-state enterprises in Kazakhstan manage operating expenses in alignment with sustainability principles, particularly emphasizing the potential of blockchain-supported multiple offsetting systems. A cross-sectional mixed-methods design combined survey responses from 43 professionals across key industries with qualitative data from 15 structured interviews. Survey results indicate that most enterprises maintain a strong cost-monitoring culture (87% agreement), yet only moderate integration of sustainability in operational decision-making (71%). Awareness of blockchain-based cost optimization remains limited (43%), although 66% of respondents expressed openness to exploring blockchain-enabled financial settlements. A multiple linear regression model was estimated to identify drivers of blockchain readiness. The analysis revealed that cost strategy sophistication (β = 0.562, <em>p</em> &lt; 0.01) and sustainability orientation (β = 0.391, <em>p</em> &lt; 0.05) were statistically significant predictors, together explaining 41% of the variance in blockchain adoption readiness (<em>Adjusted R²</em> = 0.41, <em>p</em> &lt; 0.001). Qualitative findings reinforced these insights, revealing themes around decentralized cost-sharing, blockchain’s potential to improve inter-enterprise trust, and concerns over implementation complexity and regulatory uncertainty. The study concludes that while blockchain-based offsetting systems offer scalable, cost-effective solutions, successful adoption depends on technical training, policy incentives, and broader institutional support.</p> Andrey Sapa Copyright (c) 2025 Andrey Sapa https://creativecommons.org/licenses/by/4.0 2025-07-16 2025-07-16 3(51) 10.31435/ijite.3(51).2025.3428 https://rsglobal.pl/index.php/ijite/article/view/3605 <p>This study aims at identifying the impact of marketing innovation on customer loyalty. To achieve this objective, the descriptive-analytical approach was used, by administering a questionnaire as the primary tool for data collection. The researchers selected randomly a sample of 100 customers of the Mobilis institution. Data processing and analysis were conducted using the Statistical Package for the Social Sciences (SPSS). The findings revealed a statistically significant relationship between marketing innovation and customer loyalty through its impact on the four dimensions of loyalty which are trust, complaint behavior, and word of mouth. The correlation coefficient for the five dimensions was similar, as was their explanatory power.</p> Kadiri Aissa Mourad Hamdaoui Fodili Nourddin Sara Hamouda Copyright (c) 2025 Kadiri Aissa, Mourad Hamdaoui, Fodili Nourddin, Sara Hamouda https://creativecommons.org/licenses/by/4.0 2025-08-08 2025-08-08 3(51) 10.31435/ijite.3(51).2025.3605