PROPOSING KYRGYZ YURTS AS A MARKETING TOOL FOR KYRGYZ AGRICULTURAL PRODUCTS
Abstract
The objective of this analytical document in to propose an idea of protecting the ancient knowledge of Yurt craftmanship, to personalize it with Kyrgyzstan and to use Yurt as a brand for all the Kyrgyz manufactured products especially for the marketing of export quality agriculture products. This proposal calls for a state level intervention which can ensure that the agriculture products of export quality as of beans from Talas Region of Kyrgyzstan should be exported by using Yurt as a logo on its packing so that the international market could recognize its origin and Kyrgyzstan could get better marketing benefits from it.
References
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Adavtour, Yurts, Kyrgyzstan, Accessed at https://www.advantour.com/kyrgyzstan/culture/yurts.htm
UNESCO, Traditional knowledge and skills in making Kyrgyz and Kazakh yurts (Turkic nomadic dwellings), Accessed at https://ich.unesco.org/en/RL/traditional-knowledge-and-skills-in-making-kyrgyz-and-kazakh-yurts-turkic-nomadic-dwellings-00998
Younas, Ammar, Nomadic Yurtas as an Alternate Habitat for Refugees and Post-Disaster Communities (April 17, 2018). Available at SSRN: https://ssrn.com/abstract=3164547
Anastasia Bengard, 24.kg news agency, More than 30,000 tons of Talas beans exported in 2017, Accessed at https://24.kg/english/66297_More_than_30000_tons_of_Talas_beans_exported_in_2017/
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