PROPOSING KYRGYZ YURTS AS A MARKETING TOOL FOR KYRGYZ AGRICULTURAL PRODUCTS

Nazarmatova Burul Mukashovna; Ibraev Almaz Orozakunovich; Ammar Younas

doi:10.31435/rsglobal_ijite/01062018/5650

PROPOSING KYRGYZ YURTS AS A MARKETING TOOL FOR KYRGYZ AGRICULTURAL PRODUCTS

Nazarmatova Burul Mukashovna Candidate of Economical Sciences, International Academy of Management, Law, Finance and Business, Head of International Relations Department, Kyrgyzstan, Bishkek
Ibraev Almaz Orozakunovich Candidate of Political Sciences, Eastern University named after Mahmud Kashgari Barskani, Rector, Kyrgyzstan, Bishkek
Ammar Younas Eastern University named after Mahmud Kashgari Barskani, Director of Eastern Center of Strategic Studies, Kyrgyzstan, Bishkek

DOI: https://doi.org/10.31435/rsglobal_ijite/01062018/5650

Keywords: Yurt, Kyrgyzstan, Branding, Marketing, Agricultural Products

Abstract

The objective of this analytical document in to propose an idea of protecting the ancient knowledge of Yurt craftmanship, to personalize it with Kyrgyzstan and to use Yurt as a brand for all the Kyrgyz manufactured products especially for the marketing of export quality agriculture products. This proposal calls for a state level intervention which can ensure that the agriculture products of export quality as of beans from Talas Region of Kyrgyzstan should be exported by using Yurt as a logo on its packing so that the international market could recognize its origin and Kyrgyzstan could get better marketing benefits from it.

References

Nomadic Life and Yurts in Kyrgyzstan. Accessed at http://factsanddetails.com/central-asia/Kyrgyzstan/sub8_5b/entry-4763.html

Adavtour, Yurts, Kyrgyzstan, Accessed at https://www.advantour.com/kyrgyzstan/culture/yurts.htm

UNESCO, Traditional knowledge and skills in making Kyrgyz and Kazakh yurts (Turkic nomadic dwellings), Accessed at https://ich.unesco.org/en/RL/traditional-knowledge-and-skills-in-making-kyrgyz-and-kazakh-yurts-turkic-nomadic-dwellings-00998

Younas, Ammar, Nomadic Yurtas as an Alternate Habitat for Refugees and Post-Disaster Communities (April 17, 2018). Available at SSRN: https://ssrn.com/abstract=3164547

Anastasia Bengard, 24.kg news agency, More than 30,000 tons of Talas beans exported in 2017, Accessed at https://24.kg/english/66297_More_than_30000_tons_of_Talas_beans_exported_in_2017/

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Published

2018-06-01

Citations

How to Cite

Nazarmatova Burul Mukashovna, Ibraev Almaz Orozakunovich, & Ammar Younas. (2018). PROPOSING KYRGYZ YURTS AS A MARKETING TOOL FOR KYRGYZ AGRICULTURAL PRODUCTS. International Journal of Innovative Technologies in Economy, 1(5(17), 3-5. https://doi.org/10.31435/rsglobal_ijite/01062018/5650

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Issue

Vol 1 No 5(17) (2018): International Journal of Innovative Technologies in Economy

Section

Original Research Articles

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