ENTREPRENEURSHIP AND COOPERATIVE BUSINESS MANAGEMENT
Abstract
In order to boost freshwater fish production by members of the Satujuan Producer Cooperative 171 Tanjungkerta Village, Pagerageung District, Tasikmalaya Regency, this research is urgently focused on technology transfer education. In order to maximize the financial potential of various marketing tactics, this study also concentrates on cooperative business management and entrepreneurial education. The goal of this activity is to provide production marketing-related digital literacy as a means of taking advantage of current economic prospects. Additionally, by meeting the needs for animal protein, this activity can help partners (Satujuan Producer Cooperative 171) to enhance community welfare through freshwater fish breeding initiatives, which is a way to realize the Food Security Program implemented by the Indonesian government in 2023 and the Acceleration of Sunset Reduction Program in the Tasikmalaya region. Developing instructional materials based on research findings is one way that this activity contributes to the integration of the courses that are taught.
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