FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS

  • Dwi Rahmawati Wardhani Department of Business Administration, Faculty of Social and Political Sciences, Mulawarman University, Indonesia
  • Muhammad Fikry Aransyah Department of Business Administration, Faculty of Social and Political Sciences, Mulawarman University, Indonesia
  • Finnah Fourqoniah Department of Business Administration, Faculty of Social and Political Sciences, Mulawarman University, Indonesia
Keywords: business, online business, online business failure

Abstract

The study aims to determine the factors that influenced the failure of online businesses run by Business Administration students from the class of 2017-2018, along with the most dominant element that caused the business to take a knock. The research was done using the descriptive qualitative method. The data collection process was in the form of in-depth observation and interviews with 12 sources who had failed to do business online. The data analysis technique used in this study is the Miles and Huberman model. The result shows that 14 factors caused the failure of online businesses run by Business Administration students from the class of 2017-2018, which are managerial incompetence, the lack of experience and skill, financial problems, business planning, wrong target market, business transition, inability to control stock, uncontrolled growth, location, marketing management, high product cost, poor management, consistency, and time management. The most dominant ones were business planning, managerial incompetence, and lack of experience and skill.

References

Mahmud, W. (2018). Bisnis Online (C3) kompetensi keahlian: bisnis daring dan pemasaran. Jakarta: PT Gramedia Widiasarana Indonesia.

Sidabalok, S.B. (2016). Peta Sukses Membangun Kerajaan Bisnis Online. Jakarta: PT Elex Media Komputindo.

Timothy, J. (2010). Membangun Bisnis Online. Jakarta: PT Elex Media Komputindo.

Fourqoniah, F., and Aransyah, M.F. (2020). Kegagalan dan keberhasilan dalam kewirausahaan. Jawa Tengah: Lakeisha.

Suparyanto, R.W. (2012). Kewirausahaan Konsep dan Realita pada Usaha Kecil. Bandung: Alfabeta.

Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta

Ali, Y.M., and Kodrat, D.S. (2017). “Faktor-faktor Kegagalan Bisnis Pada Perusahaan Mitra Jaya Abadi”. Jurnal Manajemen dan Start-Up Bisnis 2(1), 124-131.

Jannah, M. (2015). “Faktor-faktor yang Mempengaruhi Kegagalan Usaha”. Jurnal Islamiconomic, 6(1), 25-42.

Wartika, I.W. (2015). “Analisis Faktor Penyebab Kegagalan Usaha Penerima Program Mahasiswa Wirausaha (PMW) di Universitas Pendidikan Ganesha (UNDIKSHA) Tahun 2013”. Jurnal Pendidikan Ekonomi. 3(1), 45-48.

Arasti, Z., Zandi, F., & Bahmani, N. (2014). “Business Failure Factors InIranian SMEs: Do Successful and Unsuccessful Entrepreneurs Have Different Viewpoints?”. Journal Of Global Entrepreneurship Research, 4(1), 1-14.

Sari, D.P. (2018). “Identifikasi Faktor-faktor Kegagalan Bisnis Pada Le Crème”. Jurnal manajemen dan start-up bisnis, 2(6), 697-706.

Srihadiastuti, R. (2018). “Analisis Faktor-faktor Kendala Penyebab Kegagalan Mendirikan Usaha Baru Pada Para Lulusan Program Wirausaha Baru Jawa Barat Kelas Ide Bisnis”. Jurnal Ekonomi Pendidikan dan Kewirausahaan. 6(1), 31-44.

Kompas.com. (2021). “Jumlah Pengguna Internet Indonesia 2021 Tembus 202 Juta”. Kompas. Retrieved from https://amp.kompas.com/tekno/read/2021/02/23/16100057/jumlah-pengguna-internet-indonesia-2021-tembus-202-juta

Aisha, M. (2020). “Pengertian Bisnis Online (Umum & Ahli) dan Penjelasannya”. Mesinmilenial.. Retrieved from Https://mesinmilenial.com/pengertian-bisnis-online.html

Views:

387

Downloads:

256

Published
2021-09-18
Citations
How to Cite
Wardhani, D. R., Aransyah, M. F., & Fourqoniah, F. (2021). FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS. International Journal of Innovative Technologies in Economy, (3(35). https://doi.org/10.31435/rsglobal_ijite/30092021/7665