AGRO-COMMUNICATION’S FORMS AND WAYS – GEORGIA’S EXAMPLE

Abstract

The goal of our research is to study the small, medium and large sized farms of agricultural products, what tools and channels they use for communication in the field. What is the effect of correct and incorrect communication on the development of their farming.
The survey hypothesis is that small and medium-sized farmers, unlike large producers, have little access to agribusiness skills, cannot use communications channels and instruments that are negatively impacting their production and growth.
In the study we will discuss three stages of communication: 1. Pre- production stage (preparatory period), 2. Stage of establishment in the market and 3.The development stage of market maintenance. In communications channels and instruments we study: direct and indirect communication forms. The use of the Internet and the traditional media types (press, radio, television).
The research is based on the qualitative methodology, and we selected the categories small, medium and large farms operating in Georgia, Imereti region.