GEORGIAN SUPRA-TRADITIONAL APPROACH TO TOURISM SOCIAL SUSTAINABILITY

  • Manana Vasadze Georgian Technical University, Tbilisi, Georgia Associate Professor, Doctor of Economics, Research interests: Tourism & Hospitality
  • Teona Baqanidze Georgian Technical University, Tbilisi, Georgia Associate Professor, Doctor of BA Research interests: Social Economy
Keywords: Georgian Supra/feasting, Social Sustainability, Community (based) tourism, Event tourism, Product cross branding, designed product/event, Destination development tool

Abstract

The traditional culture Georgian Supra (feasting) is considered to be the cornerstone of Georgian society. The National Agency for Cultural Heritage Preservation of Georgia has given the Georgian tradition of feasting, known as a Supra, the status of non-material cultural heritage. Traditional Georgian Supra consists of four basic elements: gastronomy / cuisine, wine, toasts /toast-master, music (folklore). Supra - the feasting is dedicated to the specific guest arrival. Furthermore, it is a special event that is a one-off happening designed to meet specific needs at any given time/moment.
Supra in Georgia is a traditional event based tourist product attracting tourists as spectators and also as participants. Supra, as a community based event, has become a regional destination sustainable development tool which helps in fetching revenue for the destination and gives priority to community participation and poverty alleviation.

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Published
2020-03-31
Citations
How to Cite
Manana Vasadze, & Teona Baqanidze. (2020). GEORGIAN SUPRA-TRADITIONAL APPROACH TO TOURISM SOCIAL SUSTAINABILITY. International Academy Journal Web of Scholar, (3(45), 27-30. https://doi.org/10.31435/rsglobal_wos/31032020/7004
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