АСПЕКТИ ФУНКЦІОНУВАННЯ MICE-ТУРИЗМУ В РАМКАХ РОЗВИТКУ ПОДІЄВОГО ТУРИЗМУ В РЕГІОНІ
Abstract
The article deals with the general tendency of tourism development in the world. Particular attention is paid to the impact of event tourism on the development of territories. It is determined that a significant share of the GDP of the region is the proceeds from the event-tourist activity. The emphasis is on the role of MICE − tourism as a significant component of event tourism. It has been found that this type of tourism is effective for developing countries as an opportunity to enter international markets. In the article the BECS cube is proposed as a visual model of the interaction of the main spheres of life in society and the structural scheme of the interaction of these spheres with the use complexity of MICE-tourism. It is proposed to use a synergistic approach in event tourism as a way to determine the main aspects of the development of this field of activity.
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