Issam Rezzag Lebza, Khaoula Zidane. THE EFFECTIVENESS OF RESPONSIBLE COMMUNICATION IN BUILDING ADVERTISING CONTENTS FOR INSTITUTIONS WITH A DIGITAL DIMENSION: A THEORETICAL STUDY WITHIN THE VIRTUAL ENVIRONMENT. IJITSS [Internet]. 2025Feb.15 [cited 2025Feb.22];(1(45). Available from: https://rsglobal.pl/index.php/ijitss/article/view/3165