Issam Rezzag Lebza and Khaoula Zidane (2025) “THE EFFECTIVENESS OF RESPONSIBLE COMMUNICATION IN BUILDING ADVERTISING CONTENTS FOR INSTITUTIONS WITH A DIGITAL DIMENSION: A THEORETICAL STUDY WITHIN THE VIRTUAL ENVIRONMENT”, International Journal of Innovative Technologies in Social Science, (1(45). doi: 10.31435/ijitss.1(45).2025.3165.