Issam Rezzag Lebza and Khaoula Zidane 2025. THE EFFECTIVENESS OF RESPONSIBLE COMMUNICATION IN BUILDING ADVERTISING CONTENTS FOR INSTITUTIONS WITH A DIGITAL DIMENSION: A THEORETICAL STUDY WITHIN THE VIRTUAL ENVIRONMENT. International Journal of Innovative Technologies in Social Science. 1(45) (Feb. 2025). DOI:https://doi.org/10.31435/ijitss.1(45).2025.3165.