Kadiri Aissa, Mourad Hamdaoui, Fodili Nourddin, Sara Hamouda. THE IMPACT OF MARKETING INNOVATION IN ENHANCING CUSTOMER LOYALTY: A CASE STUDY OF CUSTOMERS OF THE INSTITUTION "MOBILIS" - BOUIRA AGENCY. IJITE [Internet]. 2025Aug.8 [cited 2025Oct.25];(3(51). Available from: https://rsglobal.pl/index.php/ijite/article/view/3605