Kadiri Aissa, Mourad Hamdaoui, Fodili Nourddin, and Sara Hamouda. “THE IMPACT OF MARKETING INNOVATION IN ENHANCING CUSTOMER LOYALTY: A CASE STUDY OF CUSTOMERS OF THE INSTITUTION "MOBILIS" - BOUIRA AGENCY”. International Journal of Innovative Technologies in Economy, no. 3(51) (August 8, 2025). Accessed October 25, 2025. https://rsglobal.pl/index.php/ijite/article/view/3605.