Kadiri Aissa, Mourad Hamdaoui, Fodili Nourddin, and Sara Hamouda. “THE IMPACT OF MARKETING INNOVATION IN ENHANCING CUSTOMER LOYALTY: A CASE STUDY OF CUSTOMERS OF THE INSTITUTION "MOBILIS" - BOUIRA AGENCY”. International Journal of Innovative Technologies in Economy, no. 3(51), Aug. 2025, doi:10.31435/ijite.3(51).2025.3605.