TY - JOUR AU - Ниязметова Ёкутхон Ботир PY - 2019/09/30 Y2 - 2024/03/29 TI - РАЗВИТИЕ БРЕНДА КАК ФАКТОР ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ТОВАРОВ НА РЫНКЕ JF - International Journal of Innovative Technologies in Economy JA - RS Global - IJITE VL - IS - 5(25) SE - Original Research Articles DO - 10.31435/rsglobal_ijite/30092019/6669 UR - https://rsglobal.pl/index.php/ijite/article/view/821 AB - The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given. ER -